Whatever you want to call them, salespeople, consultants, agents, account executives, client acquisition, whatever, the importance of the salesperson is more essential today than ever before. Organizations around the world are dying to find good salespeople. Talent is in short supply, as always. Manpower has consistently placed “salesperson” as one of the hardest to fill position. Nothing is new.
What is new, is that the hype of social media is coming to an end. For 6 yeas now, I was hearing all sorts of horse crap talk about how social media was going to kill the salesperson. That selling, giving pitches, finding clients, was a dead art. That salespeople would become obsolete, the last dinosaurs of the Jurassic age. Salespeople, the “Experts” claimed, would be supplanted by Social Media consultants. Sales would occur on social media, the buyer and seller would easily engage with each other.
This is all horse crap. So let’s peer in the crap and see what we find. As Richard Feynman would say, “let’s be humble before the facts.”
Fact. 1. Organizations do not have a shortage of social media consultants. They just are not hiring them. They are looking for salespeople.
Fact. 2. Social Media is terrible platform for marketing and selling. Very few companies are increasing sales with social media. The most effective way has been mass advertising and selling.
Fact. 3. Personally, I know a lot of salespeople who are extremely successful. I don’t know of any Social Media expert who is. I’m sure there are some out there. But I have not met any. I’ve met a lot of bullshit artists. And it’s strange, because most of the so called “Social Media” stars, are, well, not very cool. In person, they seem weird and awkward. I have not really found any successful social media experts.
Fact 4. Social Media experts want us to believe that people are in love with brands. Really? No one I know gives a shit about brands. They certainly are not going on Facebook and Twitter to “interact” with brands. No one does that. Conversations are about friends, hobbies, cats, and absolutley nothing about brands.
Fact 5. Salespeople are consistently ranking near the top of needs in any organization. Internet marketer or social media expert, is NOT one of them.
So these are undeniable facts. I’m actually a big fan of social media. Social media is great way to communicate and meet with people, make friends, form connections. But it’s a horrible platform for sales and marketing.