Jason Stalos on the Web

Rebirth of the Salesperson, rising out the Social Media Horse Crap.

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Whatever you want to call them, salespeople, consultants, agents, account executives, client acquisition, whatever, the importance of the salesperson is more essential today than ever before. Organizations around the world are dying to find good salespeople. Talent is in short supply, as always. Manpower has consistently placed “salesperson” as one of the hardest to fill position. Nothing is new.

What is new, is that the hype of social media is coming to an end. For 6 yeas now, I was hearing all sorts of horse crap talk about how social media was going to kill the salesperson. That selling, giving pitches, finding clients, was a dead art. That salespeople would become obsolete, the last dinosaurs of the Jurassic age. Salespeople, the “Experts” claimed, would be supplanted by Social Media consultants. Sales would occur on social media, the buyer and seller would easily engage with each other.

This is all horse crap. So let’s peer in the crap and see what we find. As Richard Feynman would say, “let’s be humble before the facts.”

Fact. 1. Organizations do not have a shortage of social media consultants. They just are not hiring them. They are looking for salespeople.
Fact. 2. Social Media is terrible platform for marketing and selling. Very few companies are increasing sales with social media. The most effective way has been mass advertising and selling.
Fact. 3. Personally, I know a lot of salespeople who are extremely successful. I don’t know of any Social Media expert who is. I’m sure there are some out there. But I have not met any. I’ve met a lot of bullshit artists. And it’s strange, because most of the so called “Social Media” stars, are, well, not very cool. In person, they seem weird and awkward. I have not really found any successful social media experts.
Fact 4. Social Media experts want us to believe that people are in love with brands. Really? No one I know gives a shit about brands. They certainly are not going on Facebook and Twitter to “interact” with brands. No one does that. Conversations are about friends, hobbies, cats, and absolutley nothing about brands.
Fact 5. Salespeople are consistently ranking near the top of needs in any organization. Internet marketer or social media expert, is NOT one of them.

So these are undeniable facts. I’m actually a big fan of social media. Social media is great way to communicate and meet with people, make friends, form connections. But it’s a horrible platform for sales and marketing.

Jason

The Six Deadly Sins of Reputation Management.

%jason stalos %stalosOnline reputation management is now a big reality for all professionals, even for the most cubicle ensconced employee. Despite the great progress that has been made in establishing online reputation as a credible discipline, I find that most individuals and organizations continue to manage their online presence without assuming key principles.

That is why I have compiled this list of the six biggest mistakes that can be made and must be seriously avoided, if we want to grow a proud list of clients, and avoid the wrath of the blogosphere, and other networks.

 

# 1: Inappropriate postings.

Every action we take and everything we publish online – either a photo, a video, a post or a simple comment – helps to build, configure and strengthen our personal or corporate branding. Every human being is their own brand, imbedded within one large classless virtual network. (Is this a Marxist Utopia, or a Anarchic nightmare?…who knows yet.) It is ironic that many have not thought out, before embarking on social media networks, on what they themselves are trying to convey.

The lack of a strategy – or, even worse, not being true to oneself, is arguably the first and most serious mistake. Cognitive congruency is a virtue nowadays, and so is Internet Congruency, heeding the well know Seth Godin remark. that “All marketing is lying .” It’s important to keep things real. What’s your company, product or brand? What is your Modus Operandi. These are questions that must be answered convincingly before getting into the web. Summarizing our branding in a sentence is an excellent start

 
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Perilous Pitfalls of Online Reputation.

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A typical reputation crisis follows established guidelines that have been studied both in social psychology and corporate communications, standards by which we should understand,  in order to adapt our response to get the best possible outcomes. 

We have previously warned of the dangers of “goody-two-shoes-ism” and of not offering a proactive and vigorous defense of our brand when we are attacked unfairly and maliciously, or we become the spotlight by factors that have little or nothing to do with possible errors and / or deficiencies by the company in carrying out its functions within the public, political and media pressures, etc.. Most companies (especially in some sectors such as biotechnology, chemical and pharmaceutical industries, etc..) are subjected to these problems from time to time.
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WHO IS JASON

Jason Stalos a committed Sales Consultant, having worked for some of the largest brands in telecommunications and IT. He is also an avid nutritionist, a yoga practitioner, and lover of all things beautiful.

SERVICES

Jason Stalos has held many hats in sales organizations and has served as Salesperson, Sales Trainer, Sales Director. His interests lie in the Human Sciences, namely: Organizational Psychology and Sales Psychology.

CLIENTS

Jason has served many clients in differing capacities. Among these are Nippon Telephone Telegraph NTT, Softlayer, Paetec, Sage Telecom, 24 Hour Fitness, Rackspace.
 

BLOG

Random and some not so random thoughts and ideas about Salesmanship, Leadership, Human nature, society, Organizational Psychology.